Campaign Marketing Analyst & Consultant
I optimize performance marketing systems for startups and small businesses, transforming data into scalable revenue and efficient growth.
My expertise lies in critically analysing performance marketing data to provide informed advise that can help acquire customers profitably and maximize their lifetime value.
Scalable Campaign Management: I go beyond basic optimization. Through cohort analysis and funnel diagnostics, I identify high-impact opportunities to lower CPA and scale profitable ad spend; successfully managing budgets at $5K+/day on Meta & Google Ads.
Funnel & Conversion Rate Optimization: I map, track, and dissect every stage of your customer journey. By pinpointing critical drop-off points and leading structured A/B testing sprints, I systematically improve conversion rates from click to customer.
My approach merges deep technical analysis with a performance marketer’s mindset; where every dollar and every data point is accountable for driving business growth.
Email: michellek@bridgehousetech.comÂ